How to secure funding in times of adversity
Starting a business is never easy.
Especially during a pandemic that has resulted in major economic downturn.
There is a lot of anxiety, for both founders and investors, considering the uncertainty of the current situation. It’s fair to say people are being more risk averse, with investors concentrating their funds into their existing portfolio’s and founders doing what they can to extend their runway rather than expand their offerings.
That being said, the capital that is in the hands of investment funds possessed by funds still needs to be deployed, and it can’t all go to existing portfolio companies - it simply wouldn’t make economic sense.
So, how do you go about securing funding during such uncertain times? Our CEO Sara Green Brodersen has a thing or two to say about this.
Since you’re here, how do you fancy signing up for access to our beta?
With just over a month to go until the official launch of Canaree, why not check it out beforehand to see what all the fuss has been about, and what we’re working on that secured us our latest funding round!
Be sure to let us know what you think.